Sincpress presents benefits of smart packaging

The center of excellence showed how solutions can protect brands, minimize environmental impact and improve the consumer experience

Improving the consumer experience is among the possibilities of smart packaging that are already reaching the market. The message was part of the presentation by Daniel Fontolan, executive who lectured on Smart Packaging (smart packaging) by Sincpress, FIT's center of excellence, belonging to the Grupo Flex, during the official launch event of the IoP Journal, at the Museum of Image and Sound (MIS) – click here and learn more about the event.

Sincpress, according to Fontolan, “was born with the challenge of enabling the most advanced technologies for the development of Smart Packaging to increase the value proposition of packaging, offer product and brand protection, increase the experience of the consumer and minimize environmental impacts ”.

For this, the company, which is part of the Flex complex, in Sorocaba (SP), built a structure, inaugurated in August 2019, that adds demonstration, training and development of smart packaging.

Sincpress has, among many other areas, the demonstration of Smart Packaging cases, such as the famous case of Café Pelé, which used HP digital printers to manufacture packaging with the news of the day of a well-known newspaper, to package and make available the product at the point of sale, in order to demonstrate the freshness of the coffee. This revealed a part of the packaging potential of the future, bringing a new range of options for marketing actions, based on digital printing technologies.

"The smart packaging market is growing and will reach $ 52 billion in 2025, according to Accuray Research," said Fontolan. "Among the factors for this is the unique identity enabled by digital printing, often combined with the Internet of Things (IoT, from the English, Internet of Things)".

Fontolan acrescentou que “Active & Intelligent Packaging, conhecidos como Smart Packaging, são o modelo mais disruptivo desenvolvido para mudar a maneira como fornecedores e consumidores veem e usam as embalagens”, argumentando que a inovação passou a ser o fator-chave para o sucesso, devido às novas exigências de agilidade para atuação no mercado consumidor, que evolui rapidamente e busca maior valor agregado, incluindo personalização de produtos.

Algumas das tecnologias apontadas como habilitadoras de Smart Packaging, na apresentação de Fontolan, foram QR Code e QR Forensic para serialização e criação de camada de segurança extra; e Watermark, com códigos invisíveis espalhados pela imagem de rótulos.

Outra tecnologia envolve Pigmentos e Tintas invisíveis e inteligentes, que sofrem alterações sob exposição a diferentes tipos de gases ou raios UV; Realidade Aumentada, que favorece a Interatividade do consumidor com o produto; Sensores e Eletrônica Impressa para controle de umidade e temperatura; RFID, incluindo NFC (Near Field Communication), para identificação, rastreamento e prova de autenticidade; entre outras.